Founders thoughts – Will Blox Car fill the market gap of DriveNow?

DriveNow announced in the end of January that they will end their operations in Finland. The reason was simple, the business was not successful. Finns, as all the others, have a huge need to invent new models for more responsible and ecological way of getting around. Now the question is, will Blox Car fill the market gap of DriveNow?

DriveNow announced in the end of January that they will end their operations in Finland.

DriveNow has made a honorable job for shared cars in Finland. A big thanks goes also to OP and Sonja Heikkilä, who had to give up the DriveNow service already last year because of a change in strategy in OP. The service will still continue to work in a big scale for shared cars together with Daimler. Two years ago companies invested together almost one billion euros in the new service that runs under the name ShareNow.  

Already a few years ago the global press predicted that Finland will become a cradle of new mobility services. 

In fact it was predicted in the global press already some years ago that Finland will become a cradle of new mobility services. Here we have a government programme and legislation that support the development. We also have promising Finnish startups with potential to grow into global actors.

The only thing needed is some regular users, who get more out of renting a car than e.g. buying a second car.

One of them, Blox Car, stands out from the P2P services in Finland. In the service private people can list their cars for rent when they are not using them. Even if the car would be “continuously” in use, it’s still parked for about 95% of the time, or at least 23 hours a day. One of the many reasons why this solution stands out is that P2P rental works anywhere, also in the dispersed settlement. You only need a couple of regular users, who gain more from renting a car than buying a second one. Also the fact that the owner gets 70% of the income makes this a unique way to save both the nature and cut the cost of owning a car.

How is this good for the environment?

About 30% of the emissions of a cars’ life cycle comes from manufacturing and recycling it. Because Blox Car uses already existing cars a huge amount of the CO2 emissions are cut. We Finns have a good chance to encourage ourselves to use P2P cars and in that way save money and decrease the carbon footprint. There are not that many business models where normal car owners can mitigate the climate change and also gain from it financially.

The author is the founder of Blox Car, who’s been working for the sharing economy over 20 years. Blox Car has eight employees and the service has handled tens of thousands rentals between private people all around Finland. Blox Car also got a hundred new micro investors during the financing round last autumn.

Will Blox Car fill the market gap of DriveNow
Paul Nyberg

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